Governor's Office of California

The California Travel and Tourism Commission aims to increase California’s share of the travel and tourism market and to oversee the promotion of California as a premier travel destination. The Commission and the Office of Tourism work together and do business as Visit California to facilitate travel to California. Visit California is a 501(c) nonprofit corporation with a mission to develop and maintain marketing programs that keep California as a premier travel destination. Visit California operates a global marketing program in 14 markets on behalf of the tens of the thousands of California businesses who benefit from travel.